The End of CRM and DEAD data – Welcome PRM and LIVING data

Move over CRM theres a new world of PRM – Personal
Relationship Managing has suddenly turned on the lights to increase sales and
engagement opportunities for sales teams.
In the last couple of
years the old world of CRM has changed dramatically. For the first 20 years or
so that I worked in the customer relationship management arena, we dealt with
importing and working with
dead
data
.  All of the data on customers and prospects
was old, sometimes days, months or years.
By data I mean basic contact information;
names, addresses, email, phone, etc. More dedicated users of a good CRM system
updated each record with history of contacts, calls appointments etc. Still
this was old news. 
Suddenly all the informational rules changed with the social network. FaceBook, LinkedIn,
Twitter, Google+, Instagram, Foursquare, Blogs, to name a few of the more
established. Beyond these, new social informational sites open almost daily.
It seems everyone is dying to share every detail of his or her professional and personal life: What
and who they like; what they believe in; what they just purchased, reviews
of every product and service; where they are; pictures ,
selfies; tweets, blog articles, political
likes and dislikes, etc.
This Tsunami of information is anything but dead. People are updating and posting their data
instantly.
What does this mean to the sales professional?
Well it means you better have a PRM surfboard to ride this big wave and not drown in the sea of
information. There is an incredible amount of valuable sales data pouring out of the internet every minute, and it
s
about your clients and prospects. If you aren
t listening, because you arent using a PRM tools, your
competitor is!!
Next Installment
How to Change Old Data to Living Data
Call us at 847-382-4500  to register for
our next tour of Nimble and the world of Living data! or fill out the form below!

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